MONTREAL, Dec. 20, 2023 /PRNewswire/ -- Optable, a software-as-a-service (SaaS) data collaboration platform and clean room solution designed for the advertising industry, today announced its availability on Google Cloud Marketplace, providing customers with a simple way to safely and securely match audience data with any partner.

Google Cloud Marketplace lets users quickly deploy functional software packages that run on Google Cloud's infrastructure. Google Cloud Marketplace allows customers to easily start up a familiar software package with services like Compute Engine or Cloud Storage, with no manual configuration required.

"Bringing Optable to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the data collaboration and clean room solution on Google Cloud's trusted, global infrastructure," said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. "Optable can now securely scale and support customers on their digital transformation journeys."

Founded by long-time collaborators Yves Poiré, Vlad Stesin, and Bosko Milekic, Optable was developed in response to significant changes introduced during the privacy era to managing, linking, and utilizing audience data. Optable deploys an interoperable approach to data collaboration and seamlessly integrates with ad delivery platforms, ensuring smooth collaboration and a safe and secure environment to match audience data.

"Privacy isn't just a checkbox; it's the cornerstone of ethical data collaboration," said Bosko Milekic, Chief Product Officer and Co-founder, Optable. "Optable's availability on Google Cloud Marketplace further extends our commitment to empowering businesses with the tools and technologies necessary to achieve safe and efficient handling of audience data. This ensures they can maximize their reach while maintaining ethical standards in data usage."

Google Cloud Marketplace users can view Optable's listing for more information or get in touch with Optable directly to find out more.

About Optable

Optable is a data collaboration and clean room solution designed for the advertising ecosystem in the age of privacy. The product was inspired by the radical transformation in how audience data is governed, connected, and activated. Optable takes an end-to-end approach to data collaboration and is integrated with ad delivery platforms for secure activation, making it possible to deploy campaigns directly from a clean room. It is the only clean room solution that offers frictionless collaboration and interoperability enabling customers to safely and securely match audience data with any partner. For more information, please visit: https://optable.co/

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SOURCE Optable

MONTREAL, November 8, 2023 — Optable, a software-as-a-service (SaaS) data collaboration platform and clean room solution designed for the advertising industry, announced today that it has joined the software partner path of Amazon Web Services (AWS) Partner Network (APN). The APN is a global community of AWS Partners that leverage programs, expertise, and resources to build, market, and sell customer offerings.

Optable empowers publishers with a comprehensive suite of innovative capabilities, including privacy-enhancing technologies (PETs) and data clean room solutions, that permit publishers to collaborate with advertisers and other partners without sharing personally identifiable information (PII) and other proprietary data. With Optable, publishers can enhance and better monetize their advertising offerings through data-driven approaches, and advertisers have a flexible way to leverage and compare first-party data in a privacy-safe manner.

“Optable is honored to join the AWS Partner Network,” said Vlad Stesin, Chief Strategy Officer and Co-founder, Optable. “Joining this network is a testament to the rigorous standards Optable meets every day for its clients and partners. Becoming an APN partner reinforces our commitment to delivering cutting-edge solutions within the advertising industry.”

“From a data standpoint, AWS is a major player in the media and advertising space, and we now have the ability, directly through Optable, to execute on our full suite of insight-led, data-informed strategies with a truly interoperable solution. I think this is a huge step forward in the future of supporting data collaboration across the digital advertising landscape,” said Mike Nuzzo, SVP, Head of Data Solutions, Hearst Magazines.

  As an APN member, Optable joins a global network of 100,000 partners from more than 150 countries working with AWS to provide innovative solutions, solve technical challenges, win deals, and deliver value to mutual customers. 

For more information, please visit our APN partner page. 

About Optable

Optable is a data collaboration and clean room solution designed for the advertising landscape in the age of privacy. The product was inspired by the radical transformation in how audience data is governed, connected, and activated. Optable takes an end-to-end approach to data collaboration and is integrated with ad delivery platforms for secure activation, making it possible to deploy campaigns directly from a clean room. It is the only clean room solution that offers frictionless collaboration and interoperability enabling customers to safely and securely match audience data with any partner. For more information, please visit https://optable.co/.

Delta Sharing is an open protocol for secure data sharing, developed by Databricks. It has emerged as a leading solution in the market, enabling organisations to share data across different platforms securely. As a part of Databricks' Delta Lake experience, it serves as a cornerstone for data collaboration and interoperability.

Like Optable, the Delta Sharing Protocol aims to transform the way organisations think about and approach data collaboration. By emphasising secure and efficient data sharing, Delta Sharing lays a robust foundation for innovation. 

Optable’s strategic integration of the Delta Sharing Protocol echoes what we believe to be the core concepts of secure and efficient data collaboration. It safeguards data by eliminating copies to third-party systems, amplifies collaboration efficiency through streamlined data sharing, and fortifies the pillars of interoperability, privacy, and compliance across the AdTech landscape.

At Optable, we envision a platform where organisations can collaborate safely, exchange insights, and create business growth by tapping into the wide array of data resources that many advertisers and publishers possess, all without compromising security, privacy, or legal integrity. By leveraging the Delta Sharing Protocol, Optable is enhancing data collaboration capabilities without sacrificing privacy.

No Data Replication: By leveraging the Delta Sharing Protocol, organisations who are platformed on Databricks can be assured that data is never copied to third-party or external systems. Instead, it's shared directly, maintaining the integrity and security of the original data. This is a significant shift from older practices where data was often copied to external systems, such as storage buckets, increasing the risk of data breaches.

Enhanced Collaboration:  Optable's implementation of the Delta Sharing Protocol provides frictionless methods for advertisers and publishers to use their data for collaboration. Technologies like the Delta Sharing Protocol increase trust & mitigate risk by leveraging all of the security measures available in Databricks and Optable. Unlike the past, where stakeholders commonly relied on less secure methods like sharing files or CSVs, this protocol offers built-in encryption and access controls.

Practical Advantages:  Beyond enhancing security and fostering an interoperable data collaboration ecosystem, this integration also tackles the 'unseen' frictions often encountered in data collaboration. For instance, it minimises file concatenation errors when merging multi-part file exports and reduces errors stemming from files modified outside of Databricks. 

These practical benefits streamline daily operations and reduce the time spent troubleshooting, allowing teams to focus more on data-driven decision-making.

Enhanced integration with Databricks: 

By integrating the Delta Sharing Protocol, Optable takes a deliberate step towards enhancing data collaboration. 

This integration fosters interoperability with platforms like Databricks, which offers Delta Sharing as a native feature of their Delta Lake experience. It promises a more efficient utilisation of shared data resources and lays the groundwork for secure, integrated collaboration.

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Optable, a software-as-a-service (SaaS) data collaboration platform and clean room solution designed for the advertising ecosystem, has announced that it has secured $20M USD in Series A financing from a syndicate of investors which includes Hearst Ventures, Brightspark Ventures, Desjardins Ventures, Deloitte Ventures, asterX, and others.

The advertising ecosystem is undergoing a radical transformation in how audience data can be used as third-party cookies disappear, mobile IDs experience an overhaul, and new privacy legislation emerges, added the company. This creates an immediate need for new solutions to enable advertisers, publishers, and the entire adtech ecosystem to securely compare and leverage audience data to help plan, activate, and measure campaigns. Against this backdrop, Optable has experienced global demand for its solutions and will use the funds raised to expand its sales and marketing team to serve this need.

“Optable has made enormous progress in delivering a privacy-centric, transparent, and interoperable solution to the market," said Yves Poiré, co-founder and CEO, Optable. "Having such a great and diverse syndicate of strategic investors validates our approach. We look forward to collaborating with them to accelerate our expansion strategy and drive real results for our rapidly growing customer base across the globe."

Optable's co-founders - Yves Poiré, Vlad Stesin and Bosko Milekic - are long-time collaborators, with Optable being the second business they have founded together. Their last venture, AdGear, was acquired by Samsung Ads in 2016. Optable says it currently works with customers in Canada, the US, Europe, and Japan...

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To read the remainder of this article please visit the InPublishing website.

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Increased regulation and changes in the data privacy landscape are creating new challenges for brands, agencies and advertisers, which is driving up the prominence of data clean rooms.

Data clean room technology helps publishers and content platforms keep their first person user data private when brands and agencies advertise their products and services on those platforms.  

Here, Vlad Stesin, co-founder and CSO of data collaboration and clean room company, Optable, explains why advertisers should be looking into the technology amid the rise of so-called walled gardens on the web.

No-one with an interest in digital media can have missed the increasing prevalence of the walled garden.

According to eMarketer, at least 70% of digital ad spending goes to Google, Facebook and Amazon, the three most prominent walled-gardeners, while numerous relatively smaller publishers are also encircling their assets and commodifying their rich data in all manner of ways.

Large or comparatively small, there are two main components to a modern media walled garden: quality owned and operated inventory on the one hand, and quality consented audience data on the other.

A modern walled garden in possession of assets like these will not, of course, sell this data or frivolously offer direct access to its inventory to a third party.

Instead, it will do everything it can to protect access to that inventory and maintain its premium quality – although, in some cases, lesser inventory with little or no data may be funnelled through other distribution channels, such as ad exchanges.

The appeal of independence

Today’s advertisers – whether that means brands with in-housed media departments or just the traditional agency representatives – have to contend with the rising number of walled gardens and the complexity of managing the fragmentation they create.

In many ways, the situation marks a return to the pre-programmatic era, when it was extremely hard to achieve scale for quality targeted inventory, and holistic measurement – even simple reach and frequency reporting, let alone cross-publisher attribution – was, like now, increasingly hard to come by. Just talk to the folks who plan CTV campaigns across multiple CTV publishers.

Most of the time they have to fly blind – the only way to get representative results is by spending as much as possible with a single publisher.

In a context like this, it is clear that the reason we hear so much about data clean rooms is only partly because of the deprecation of cookies and MAIDs – although those are clearly important facts of life right now.

But it’s also because, as we have discussed, more and more operators are building their own walled gardens.

To a degree, this building spree has been precipitated by technological and legislative changes related to privacy. But more importantly, it is a reflection of the commercial opportunity that stems from independence and the ability to determine your own destiny...

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To read the remainder of this article please visit The MediaShotz Website

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In 2023, as the sunsetting of the cookie inches closer, marketers are having to face the facts: if they don’t make changes to their targeting strategies and adopt more privacy-compliant measures, they’ll be left behind.

Contextual targeting, first-party IDs, optimising creative – these are all valid solutions. But the emergence of data clean rooms and data collaboration platforms is bringing another layer of data quality and reliability to the table.

With up to four-fifths (80%) of advertisers expected to use data clean rooms in 2023, they are clearly making waves in the industry. But why?

The answer lies in second-party data capabilities. Publishers and advertisers can make their marketing go further if they augment their existing first-party data with second-party data. Combine that with the fact that such platforms are 100% privacy-compliant and don’t share any user-level data with any of the parties involved, and it’s easy to see why data collaboration platforms have become so popular.

However, with so many different platforms on the market, it can be tricky to decide which one to partner with. Let’s take a closer look at the three main features you should look out for...

In order to read the remainder of this article please visit the New Digital Age website.

Data clean room companies, which help publishers securely match their audience’s first-party data with that of marketers, are aiming to capture more market share as the ad industry seeks more privacy-focused ways of targeting.

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Partly, this will come from offering more interoperability between players, as shown by the recent announcement from data clean room tech companies Optable and Snowflake. Now, a brand that has their data within Snowflake can match with the Optable customer without having their data leave Snowflake’s infrastructure, rather than only matching with audience data within Snowflake. In 2021, Snowflake partnered with data clean room firm Habu to address similar interoperability concerns and accelerate the adoption among marketers. Similar tech integrations are expected this year.

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But interoperability—a catch-all term within the tech industry—continues to befuddle marketers who are wrapping their heads around how data clean rooms work, according to sources...

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To read the remainder of this article please visit the Ad Week web site.

Q: What is a data clean room (DCR) and how have they come about?

A: A data clean room is a secure environment that provides purpose-limited, privacy-preserving ways to collaborate with partners around data. They have come about as a result of gradual deprecation of personal identifiers such as third-party cookies and MAIDs, as well as a rise in privacy legislation. Data clean rooms re-enable the advertising ecosystem to work together, but they do so in ways that are anchored in privacy and security.

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To read the remainder of this article please visit InPublishing.com.

On Thursday, Optable became the latest company to partner with The Trade Desk via UID2. The integration is in closed beta and set to go live for all Optable customers in Q4.

Unified ID 2.0 is an open-source industry initiative, spearheaded by The Trade Desk, that aims to replace third-party cookies with hashed and encrypted email-based IDs.

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To red the remainder of this article please visit AdExchanger.com.