ACTIVATE
Easily get data to the places your teams need it
Seamless integrations to help you to go from audience creation to media activation in minutes.
AD SERVING INTEGRATIONS
Shrink your time from RFP to campaign.
Seamless integrations to help you to go from audience creation to media activation in minutes.
AD ACTIVATION CONNECTIONS
Extend your reach and increase your scale.
Want to target your audiences across the entire internet? No problem! Instantly reach key audiences through all major ad platforms.
Google Privacy Sandbox
Privacy as a driving force in the media and advertising space and the deprecation of 3rd party cookies means customers need solutions that enable the use of data in privacy-safe ways. The Optable platform is directly integrated with the Google Privacy Sandbox APIs, enabling customers to use their data in new, privacy centric ways to execute audience-based planning, activation, and measurement.
Our first-party data is already incredibly important to the success of our advertising offerings, and will only become more so going forward, so it’s imperative we activate it in a way that preserves the privacy of our readers while allowing us to continue providing value to our advertising partners.
Optable empowers Raptive with ID Bridging. It is an important capability in our toolset, as identifiers are less accessible across our ecosystem. As a true SaaS provider, Optable gives us the controls we need across various sources of identity and transparently helps us test and optimize our addressability in cookieless environments. Working with Optable has helped us to scale and refine this practice across our large network of sites.”
We have undergone significant changes in the past few years, with a focus on building around our data warehouse. One of the main reasons The Globe and Mail chose Optable as a partner is because the integration process was relatively easy. Leveraging Optable's connection to our data warehouse made it a no-brainer for us to develop that capability.”
Our primary objective is to provide brands and agencies with deep insights into their audiences through Qubecor’s data. We've worked diligently with Optable to map all our data. After years of hard work collaborating with Optable and our teams, we made our gateway to accessible and comprehensive data, enabling us to offer these valuable insights.”
Learn how Optable helps you unlock the full potential of your data.
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Blog
Introducing Optable Insights: Powering Smarter Audience Strategies for Publishers
For publishers and media companies, understanding your audience is everything. That’s why we’re excited to introduce Optable Insights, a new suite of tools designed to provide real-time visibility into your ID Graph and audience relationships.
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