MONTREAL, February 18, 2025- Today, Optable, an identity management and data collaboration platform designed for the advertising ecosystem in the age of privacy, announced the successful results of a new partnership with VIA Rail, Touché! and The Globe and Mail’s advertising arm, Globe Media Group. Using Optable’s clean room technology, the collaboration effectively matched ad-exposed Globe readers to ticket purchasers, resulting in a proven 20% increase in ticket sales.

“This collaboration with VIA Rail and Globe Media Group shows the direction our industry needs to take,” said Vlad Stesin, Chief Strategy Officer at Optable. “Cookie-based measurement is outdated, and we’re proving there’s a better way—one that respects user privacy while delivering reliable, actionable results. It’s a shift that’s long overdue.”

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This case study comes on the heels of a prior collaboration involving Optable, VIA Rail, Touché!, and The Globe and Mail that focused on audience targeting and campaign efficiency. The earlier partnership highlighted impressive outcomes, including 3.4X greater reach, 2.5X lower cost per reach, 1.5X higher efficiency in viewable impressions, and competitive cost per qualified visit for VIA Rail Canada’s digital campaign.

While the first study emphasized efficiency gains in targeting, this new case study focused on measurement and attribution, demonstrating how clean rooms are directly connecting ad exposure to ticket sales by securely matching Globe readers with VIA Rail purchasers. Both projects outline the significant potential of clean room technology in advertising.

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Collaboration Advances Privacy-Safe Ad Measurement

The campaign aimed to address a pressing industry need: reducing reliance on third-party cookies while delivering actionable insights. By leveraging Optable’s clean room, data from The Globe and Mail’s ad-exposed audience was securely matched with VIA Rail’s ticket purchaser data. The result is a clear, privacy-safe measurement of the campaign’s contribution to ticket sales, demonstrating the potential for cookie-independent measurement solutions.

“As an industry, we have a responsibility to prioritize consumer privacy while delivering results that matter,” said Kabil Rahaman, Head of Commercial Data at The Globe and Mail. “This project with Optable and VIA Rail shows how we can innovate without cutting corners on accountability. Metrics matter, but so do our readers and the trust we build with our clients. This is the best of both worlds—great results using true deterministic data sets without compromising on what really counts.”

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From VIA Rail’s perspective, the campaign’s results validated their commitment to exploring forward-thinking marketing solutions. 

"Knowing how our ads actually drive real-world results, like ticket sales, is huge," said Mia Bergman, Brand and Go-to-market Manager at VIA Rail. "What really sets this partnership apart is how it balances protecting customer privacy with delivering clear, actionable insights."

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The collaboration between Optable, VIA Rail, Touché! and Globe Media Group shows how brands, advertisers and publishers can work together to solve some of advertising’s toughest challenges. By leveraging clean room technology, the partnership not only achieved measurable results, but also raises the bar for privacy-focused data collaboration.

For more information on this case study or to learn how Optable’s solutions can help your business, please click here. 

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About Optable‍

Optable is an identity management & data collaboration platform designed for the advertising ecosystem in the age of privacy. Optable makes it easy for media owners, publishers and platforms to harness the power of their first party data by building a comprehensive identity strategy, enriching their audiences with leading data sets, and activating audiences through purpose-built integrations. Optable simplifies difficult data management challenges so that customers can build identity graphs quickly, reduce their overall technology costs, and grow revenue through multiple monetization strategies. To learn more, visit: https://www.optable.co/

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About Globe Media Group

Globe Media Group is a media and marketing company that empowers advertisers with solutions and content to influence ambitious Canadians. As the advertising arm of The Globe and Mail, Globe Media Group's offerings are end-to-end across multiple platforms, including digital, video, podcasts, app, newspaper and magazines, as well as custom content and special events. Globe Media Group provides unparalleled access to influential audiences within trusted, premium environments, reaching 20.5 million monthly unique visitors through Globe Alliance—a premium digital network of the world's best news, business and lifestyle sites. Globe Media Group also connects advertisers to 2.6 million weekly readers of The Globe and Mail, Canada's most trusted news source. Each day, The Globe engages Canadians with award-winning coverage and analysis of news, politics, business and lifestyle topics.

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Media Contact

Michael Vaughan

mvaughan@kcsa.com 

813-210-1706

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‍NEW YORK – Feb 6, 2025 – Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced its partnership with identity management and data collaboration platform, Optable, to enable audio publishers to securely deploy user identity technology and interoperate with leading identity systems and partners. As a result,  premium audio publishers will be able to safeguard, administer, control, and govern their first-party identity data. 

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Read The Case Study.

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While personalization in audio transforms the listener experience, audio has historically lacked addressability because of the complex process of deploying identity into audio advertising. It requires deep integration with supply-side systems and modern identity management through an accessible interface but not everyone has the resources to do so in a privacy-safe manner. To address this challenge, Triton Digital is enhancing its identity technology integration for the audio industry through its partnership with Optable. Publishers will be able to leverage the user insights hosted on Optable, an impartial third party, and fill their advertising inventory via Triton Digital’s SSP. 

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“Integrating Optable’s ID Switchboard with Triton’s Audio SSP gives iHeartMedia and other audio publishers an easy way to use their first-party data to activate identity solutions like UID 2.0 securely and seamlessly, all in one place,” said Bosko Milekic, Chief Product Officer and Co-Founder of Optable. “This collaboration is a practical step forward for audio publishers, helping them securely scale their inventory’s addressability across different demand partners.”

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Triton Digital and Optable first collaborated to enable user identity for iHeart Media, the leading audio company in the United States, through the deployment of The Trade Desk’s Unified ID 2.0 (UID2), a privacy-focused, open-source identity framework. This integration also facilitates the deployment of Epsilon PubLink, Criteo Encrypted Email, Yahoo Connect, and other emerging ID systems. As a result, iHeartMedia has enhanced the addressability of its audio inventory. By utilizing Triton Digital’s SSP and Optable, iHeart Media was able to activate the user identity capability, which helped drive programmatic revenue growth. iHeart was able to fill ads at a 2.4x higher rate and saw a 26% increase in average daily spending from advertisers.

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“User identity activation technology is revolutionizing the audio landscape, creating new ways for brands to reach audiences and publishers to enhance the listener experience. Triton Digital has always strived to create new opportunities for our partners through robust data” said John Rosso, President and CEO of Triton Digital. “This integration further highlights our commitment to expanding and enhancing our ecosystem of solutions as publisher and advertiser needs evolve. The initial results are a positive sign of how this technology can change the landscape and see this as a first step toward additional improvements down the road.”  

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About Triton Digital

Triton Digital® is the global technology and services leader to the digital audio, podcast, and broadcast radio industries. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading streaming audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global audio industry. For more information, visit www.TritonDigital.com. 

About Optable

Optable is an identity management & data collaboration platform designed for the advertising ecosystem in the age of privacy. Optable makes it easy for media owners, publishers and platforms to harness the power of their first party data by building a comprehensive identity strategy, enriching their audiences with leading data sets, and activating audiences through purpose-built integrations. Optable simplifies difficult data management challenges so that customers can build identity graphs quickly, reduce their overall technology costs, and grow revenue through multiple monetization strategies. To learn more, visit: https://www.optable.co/

PR Contacts 

Moxie Communications Group for Triton Digital
tritondigital@moxiegrouppr.com 

Michael Vaughan for Optable Technologies Inc.
813-210-1706
mvaughan@kcsa.com

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MONTREAL, Jan. 24, 2025 – To meet the growing demand for identity-focused, data monetization solutions for media owners, publishers and platforms, Optable, an identity management and collaboration platform designed for the advertising ecosystem in the age of privacy, has announced the successful close of its Series A Acceleration Round. The financing was led by TELUS Global Ventures with significant reinvestment from previous investors, including Hearst Ventures, Brightspark Ventures, Desjardins Capital, Deloitte Ventures, AsterX, and others.

The funding comes on the heels of a banner year for Optable, which now powers numerous data monetization solutions for publishers and media companies worldwide, including Raptive, Hearst, and The Globe & Mail. By providing comprehensive identity management and clean room solutions, Optable empowers media companies to harness, enrich, and activate audience data securely. This foundation supports sustainable revenue growth, while adhering to stringent privacy standards, ensuring data is used responsibly and transparently.

"2024 was a defining year for Optable. Publishers are navigating one of the biggest shifts this industry has seen, and privacy-first technology has become essential to their success," said Yves Poiré, co-founder and CEO of Optable. "This funding allows us to keep building the tools our partners need to connect, collaborate, and thrive in a world where trust and transparency are everything."

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“The Optable team has shown a keen ability to tackle the challenges publishers face today, while preparing them for what’s ahead," said Terry Doyle, Managing Partner at TELUS Global Ventures." TELUS Global Ventures is excited to lead this investment round, supporting Optable's mission to empower the advertising ecosystem with cutting-edge, privacy-first technology. Their impressive growth and partnerships with industry leaders demonstrate the value and potential of their solution, helping publishers to cut through the complexity, adapt to change, and find real opportunities for growth.” 

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“In 2025, we’re expanding our focus to work with innovative publishers, media companies and platforms, helping them make their data actionable and impactful,” Poiré added. “Managing identity and audience data effectively is now critical for every player in the ecosystem, and Optable’s interoperable platform has already earned trust in the market for solving these challenges and delivering real results.”

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About Optable

Optable is an identity management and data collaboration platform designed for the advertising ecosystem in the age of privacy. Optable makes it easy for media owners, publishers and platforms to harness the power of their first party data by building a comprehensive identity strategy, enriching their audiences with leading data sets, and activating audiences through purpose-built integrations. Optable simplifies difficult data management challenges so that customers can build identity graphs quickly, reduce their overall technology costs, and grow revenue through multiple monetization strategies. To learn more, visit: https://www.optable.co/

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Media Contact 

Michael Vaughan

mvaughan@kcsa.com

(813) 210-1706

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January 16, 2025 (TORONTO, ON) - SJC Media, home to Canada’s most iconic media brands including Toronto Life, Maclean’s, FASHION and Chatelaine, today launched SJC Audience+, an advertising platform developed in partnership with Optable, a data activation and collaboration solution for the advertising ecosystem in the age of privacy. 

“Leveraging SJC’s first-party data, Audience+ is able to deliver precise targeting, contextual alignment, superior performance and faster reporting to help our advertising partners create more efficient and effective campaigns,” says Cameron Williamson, VP of Client Solutions for SJC Media. “Through Audience+, advertisers can target broad cross-brand audiences to specific niche groups, achieving higher engagement rates and maximizing their ROI.”

The platform offers two powerful capabilities:

1. Custom Audience Segments:
‍Advertisers gain privileged access to millions of engaged Canadians and can align their brand objectives with any of our custom cross-brand audiences, including:

• Arts & Culture
• Food & Drink
• Fashion & Style
• Health & Lifestyle
• Business & Finance
• Home & Garden
• Real Estate

2. Direct Data Collaboration:
‍Through Optable's secure data clean room technology, advertisers can safely compare their customer data with SJC Media's audience insights, enabling more targeted and effective campaigns while protecting consumer privacy.

"SJC Audience+ sets a new benchmark for data-driven advertising," said Vlad Stesin, Co-Founder & Chief Strategy Officer Optable. "Our clean room technology was designed to meet the industry’s growing demand for privacy-first solutions, and we’re proud to partner with SJC Media to bring this innovative platform to advertisers across Canada."

Data collaboration works in three simple steps:

• Plan: Start at no cost by safely matching your ideal audiences in order to identify them across our premium readership.
• Activate: Reach these valuable consumers and use audience modeling capabilities to find more like them across our trusted brands.
• Measure: Gain insights to track results and improve campaign performance over time.

SJC Audience+ reflects SJC Media’s commitment to evolving privacy standards in digital advertising, especially with the phaseout of third-party cookies. To strengthen its ability to provide advertisers with trusted solutions in a rapidly changing landscape, SJC Media first announced its partnership with Optable in February 2024.

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For more information or to schedule a demo, please contact:

Cameron Williamson

VP, Client Solutions

cameron.williamson@stjoseph.com 

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About SJC Media‍

SJC Media is home to the most iconic portfolio of Canadian media brands, reaching millions of readers nationwide through storytelling and commentary in a broad range of categories. Marquee brands include Canadian Business, Chatelaine (English and French), FASHION, HELLO! Canada, Maclean’s, Today’s Parent, Toronto Life, and the newly launched 3 magazine. SJC Media is a division of SJC, a dynamic full-service media and marketing company founded in 1956. Through full-production content and creative studios, advertising technology, print infrastructure and distinct media brands, SJC partners with clients across North America to meet their ever-evolving marketing needs. Visit stjoseph.com.

About Optable

Optable is an identity management and data collaboration solution designed for the advertising ecosystem in the age of privacy. Optable makes it easy for media owners, publishers, and platforms to harness the power of their first-party data by building a comprehensive identity strategy, enriching their audiences with leading data sets, and activating audiences through purpose-built integrations. Optable simplifies difficult data management challenges so that customers can build identity graphs quickly, reduce their overall technology costs, and grow revenue through multiple monetization strategies.For more information, please visit: www.optable.com.

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Media Contacts: 

SJC

Marta Tsimicalis

‍marta.tsimicalis@stjoseph.com 

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Optable

Michael Vaughan

813-210-1706 or mvaughan@kcsa.com

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MONTREAL, November 14, 2024 – Optable, a Software-as-a-Service (SaaS) data management, data activation and data collaboration platform designed for the advertising ecosystem, announced today that Jean-Paul Chauvet, former CEO of Lightspeed Commerce, and David Hahn, current Co-Founder & COO of Guideline and former Chief Product and Strategy Officer at Integral Ad Science (IAS) have joined the company’s Board of Directors. Their addition comes at a key moment as Optable focuses on its next phase of growth and product development.

Jean-Paul Chauvet joins Optable following 11 years at Lightspeed, where he led the company through rapid global growth and a successful IPO. His experience in building and scaling businesses, alongside his focus on customer-driven innovation, will be a significant asset to Optable as it looks to expand its offering to publishers and advertisers.

David Hahn, now Co-Founder & COO of Guideline, previously helped found & grow IAS into a global leader in digital advertising analytics. With his background in product strategy and corporate development, Hahn’s insights will be key in shaping Optable’s direction as it scales its platform and navigates the complex adtech landscape.

Commenting on his new role, Jean-Paul Chauvet said, "Optable is at the center of some of the most important conversations happening in the advertising world today – around data privacy, collaboration, and how we can make these things work better for everyone involved. I’m proud to be part of that journey and help the team take the company to the next level.”

David Hahn added, “This is a time of real change for the industry. The way data is managed and used is undergoing a major sea change, and Optable is positioned to help publishers and advertisers navigate that. It’s an exciting time to get involved.”

With the appointment of Chauvet and Hahn, Optable is looking to further its goal of bringing to market a growing range of data collaboration solutions built for the privacy era of adtech. “Our focus has always been on building something that actually solves the real, practical challenges our clients face in this space,” said Yves Poiré, CEO, Optable. “Both Jean-Paul and David bring a lot of hands-on experience and strategic thinking to our board, and I know their input will be invaluable as we move forward.”

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About Optable

Optable is a data management, data activation & data collaboration solution designed for the advertising ecosystem in the age of privacy. Optable makes it easy for advertisers and publishers to use their audience data to plan, activate and measure advertising campaigns while protecting personal data. Designed for the business user, Optable eliminates friction in campaign workflows by allowing any partner to manage, share, analyze, and activate data within one integrated and interoperable cloud application. Optable customers reduce technology costs, increase operational and marketing efficiency, and grow revenue.

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Media Contact 

Michael Vaughan 

mvaughan@kcsa.com 

(813) 210-1706 

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‍November 12, 2024 – In a world where brands are losing signals from cookie deprecation to increasing privacy laws - highly awarded Dentsu Canada announces partnership with industry leading Optable.

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Walter Flaat, Chief Product Officer, Dentsu Canada: “Working with an industry leader like Optable is a dream come true. Their shared innovative spirit has already resulted in a new solution we’ve begun testing with dentsu clients. This solution is bespoke and custom to our clients’ existing profiles, connecting their IDs and partner IDs to deliver addressable audiences and most importantly locally relevant insights. The results thus far have been incredible, and we cannot wait to continue to innovate and impact our client’s business.”

A recent and important output of this partnership is Merkury, an open, interoperable enterprise identify and data platform which allows for ID ownership, orchestration of total experience, superior site identity, martech and real-time ID and data portability and media connections to any platform. Merkury leverages decades of dentsu’s investment in understanding Canadians better than anyone else while enabling a shared language of consumer understanding into the local marketing ecosystem and is powered by Optable clean room capabilities avoiding agency lock-in stipulations.

“For brands, navigating this modern-day media ecosystem can be challenging, said Vlad Stesin, Co-founder & Chief Strategy Officer, Optable, “so working with an innovative partner, like dentsu, and with a team that truly understands client’s business problems and media pain points were critical in developing an easy-to-use solution that delivers results. Together, we are able to help brands to gain deep insights about their customers and prospects in a way that is both actionable and secure.”

Read more about the product offering on the dentsu website here.

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The press release is orginally published on the detnsu website here.

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About dentsu

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more: www.dentsu.com

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About Optable

Optable is a data management, data activation & data collaboration solution designed for the advertising ecosystem in the age of privacy. Optable makes it easy for advertisers and publishers to use their audience data to plan, activate and measure advertising campaigns while protecting personal data. Designed for the business user, Optable eliminates friction in campaign workflows by allowing any partner to manage, share, analyze, and activate data within one integrated and interoperable cloud application. Optable customers reduce technology costs, increase operational and marketing efficiency, and grow revenue.

For more information, please visit: https://optable.co/

We are thrilled to announce the launch of Optable's latest innovation — the ID Switchboard! Specifically designed for media publishers, ad inventory teams, ad yield teams, and programmatic advertising professionals, ID Switchboard is set to transform the way you manage and optimize your ad inventory. The ID Switchboard automates the creation of PII based EIDs with a real-time & server-side solution.

Key Features

1. Seamless Interface for Integrations

Integrate and manage a growing number of programmatic demand partner IDs across your ad inventory with just a few clicks. Current demand partners include:

• Unified ID 2.0
• Criteo Encrypted HEM 
• Yahoo Connect ID
• Loblaw Media Private ID

Near term ID partners include:

• Epsilon Core ID
• Publisher PAIR ID

Plus, we’re continually adding more partners each quarter, and we support rapid custom integrations.

2. Real-time Resolution for Maximum Addressability

Experience real-time server-side resolution that generates and resolves IDs across your entire identity graph. This means even single or infrequent visitors are identified and linked across sites, making them addressable through programmatic channels. Low-latency resolution also means that ID activation can work in streaming environments like audio and CTV.

3. Security by Design

Our solution is built with data security at its core. The server-side resolution ensures that your audience's personal data remains protected by not allowing it to leak into a media or ad environment.

4. True SaaS Functionality

Unlike other solutions on the market, ID Switchboard provides publisher customers with the controls and insights needed to manage partner IDs themselves. This maximizes their ability to optimize yield and grow revenue without revenue shares.
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What Our Customers Are Saying

“Optable's new ID Switchboard has proven helpful in streamlining the management of Mediavine's ad inventory, along with supporting our continuous revenue optimization efforts across our many demand partners.”

– Charlie Morris, VP of Data Strategy at Mediavine

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Get Started Today

Don’t miss out on the opportunity to revolutionize your ad inventory management and maximize your revenue.

Start Maximizing Your Ad Revenue with ID Switchboard.

For more information, visit our website or contact our sales@optable.co today!

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MONTREAL, May 9, 2024 – Optable, a leading software-as-a-service (SaaS) data collaboration platform and clean room solution for the advertising ecosystem, today announced that Chief Product Officer and Co-Founder Bosko Milekic has joined IAB Tech Lab’s Board of Directors. The appointment is a testament to Optable's dedication to advancing innovation and privacy-centric solutions in response to growing concerns over data privacy from consumers, regulators, and industry stakeholders.

"As I step into my role on IAB Tech Lab's Board of Directors, I'm excited to be part of the community driving the future of digital advertising standards and protocols," said Bosko Milekic, CPO and Co-Founder, Optable. "Working alongside industry peers, I see an opportunity to shape solutions that prioritize privacy, transparency, and real-world effectiveness. I'm committed to bringing a human touch to our discussions, ensuring we create outcomes that benefit not just businesses, but people too. I look forward to collaborating, innovating, and building a future where digital advertising works better for everyone."

As a seasoned veteran with nearly two decades of experience in adtech, Milekic brings a wealth of knowledge and expertise to IAB Tech Lab’s Board of Directors. The foundation of his expertise was laid early in his career as a systems developer in telecommunications and as a contributor to open-source operating systems and networking software. 

In addition to Optable, Milekic is also known for co-founding AdGear, an adtech company that was later acquired by Samsung Electronics in 2016. After the acquisition, Milekic continued to make his mark on the industry by leading Samsung Advertising's product management and engineering teams through years of significant revenue growth.

As a member of IAB Tech Lab’s Rearc Addressability Working Group, Milekic played an instrumental role in developing the Open Private Join and Activation protocol (OPJA). His contributions were driven by the recognition of the crucial need for an interoperability standard for activating private audiences.

Milekic's commitment to supporting OPJA led to the development of secure activation mechanisms, including encrypted labels, and the integration of activation matching with partners. This dedication highlights Milekic's belief in the importance of developing open standards and active participation in advancing industry-wide initiatives, aligning with the industry's shift away from cookies towards standardized solutions that prioritize privacy.

"We're glad to have Bosko on our Board of Directors," said Anthony Katsur, CEO of IAB Tech Lab. "His hands-on involvement in various IAB Tech Lab working groups speaks volumes about his dedication and passion for driving positive change in the industry. Bosko's expertise and genuine commitment to privacy and transparency bring a fresh perspective to our team, and we can't wait to see the impact of his contributions."

Milekic's journey to IAB Tech Lab’s Board of Directors is marked by a legacy of innovation and a steadfast commitment to advancing the digital advertising industry. Amidst escalating concerns over data privacy, Milekic's addition to IAB couldn't be more timely, bringing with him a wealth of experience and a forward-thinking approach to addressing pressing industry challenges.

For more information about Optable and its mission, please visit  https://www.optable.co/. 

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About Optable

Optable is a data collaboration and clean room solution designed for the advertising ecosystem in the age of privacy. The product was inspired by the radical transformation in how audience data is governed, connected, and activated. Optable takes an end-to-end approach to data collaboration and is integrated with ad delivery platforms for secure activation, making it possible to deploy campaigns directly from a clean room. It is the only clean room solution that offers frictionless collaboration and interoperability enabling customers to safely and securely match audience data with any partner. For more information, please visit: https://optable.co/

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About IAB Technology Laboratory

Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and Project Rearc initiative for privacy-centric addressability. Board members/companies are listed at https://iabtechlab.com/about-the-iab-tech-lab/tech-lab-leadership/. For more information, please visit https://iabtechlab.com.

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MONTREAL, May 7, 2024 – Optable, a leading software-as-a-service (SaaS) data management & collaboration platform for the advertising ecosystem, announced today its strategic partnership with Raptive, a company dedicated to powering creator independence. As part of this partnership, Raptive is now offering a comprehensive data collaboration solution to its advertising partners. This collaboration signifies a major step towards empowering publishers with comprehensive identity management and data collaboration capabilities, amid emerging privacy regulations and industry shifts such as the deprecation of third-party cookies.

Privacy has been a force of change in the media and advertising ecosystem, and with that change comes great opportunity. Many publishers are changing their strategy and retooling their organizations in order to adapt to this change. 2024 is a particularly significant year as Google proceeds with the deprecation of third-party cookies across Chrome. Comprehensive identity management & enrichment solutions are key to protecting revenue streams by helping to maintain and grow publishers' addressable footprint. Additionally, data collaboration has emerged as a way for publishers to increase revenues by working more closely with their advertising partners' data.

“The shifting web identity landscape poses both a threat and opportunity for media companies, driving the need for innovative solutions,” said Bosko Milekic, Co-Founder and Chief Product Officer, Optable. “We’ve dedicated ourselves to empowering media companies to safely deliver advertisements to consumers amidst these challenges.”

The partnership between Optable and Raptive signifies a paradigm shift in how digital publishers approach monetization, particularly as traditional methods like third-party cookies become obsolete amidst heightened privacy concerns. Raptive, which powers the advertising businesses of over 5,000 websites, has emerged as a pioneer for cookieless advertising solutions, and the partnership with Optable continues in this direction. 

"It's not just about adapting to changing consumer behavior; it's about fundamentally reimagining how media companies operate in the age of privacy," said Paul Bannister, Chief Strategy Officer of Raptive. "Our collaboration with Optable represents a key part of our move towards privacy-centric advertising solutions that safeguard user data while enabling continued revenue growth. Marketers can now leverage Raptive's comprehensive data collaboration solution, directly using their first-party data to reach their audiences across Raptive's hundreds of millions of monthly users."

Optable's identity management provides a foundation for revenue growth in the age of privacy, enabling media companies like Raptive to safely harness, enrich and activate audience data without compromising user privacy. This partnership exemplifies the industry's collective effort to embrace solutions that protect user privacy and support effective audience engagement in an increasingly complex digital ecosystem. 

"Partnering with Raptive goes beyond navigating the changing landscape of digital publishing, and highlights the growing importance to help publishers respond to changes in privacy by building innovative advertising solutions.” concluded Milekic. 

As media companies navigate new challenges they also unearth opportunities and partnerships like the one between Optable and Raptive serve as guiding examples toward a future where privacy, profitability and growth can coexist harmoniously.

About Optable

Optable is a data collaboration and clean room solution designed for the advertising ecosystem in the age of privacy. The product was inspired by the radical transformation in how audience data is governed, connected, and activated. Optable takes an end-to-end approach to data collaboration and is integrated with ad delivery platforms for secure activation, making it possible to deploy campaigns directly from a clean room. It is the only clean room solution that offers frictionless collaboration and interoperability enabling customers to safely and securely match audience data with any partner. For more information, please visit: https://optable.co/

About Raptive

Raptive is a new kind of creator company on a mission to power creator independence. We provide revenue, audience, and business solutions, and much more for creators and enterprise publishers. Since the beginning of digital content creation, we've been leaders in ad management and digital advertising technology, and we continue to expand our services and solutions to match the needs of the 4,600+ creators and enterprise publishers we serve. To date, Raptive has paid out more than $2 billion to creators.

Media contact:

Michael Vaughan

813-210-1706

mvaughan@kcsa.com

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