Opportunities for Retail Media Networks

There is increasing demand from advertisers to be able to bring their own data into a collaborative environment with their retail partners to enhance media planning exercises, create more customer personalization, and better understand purchase behavior. Additionally, marketers want to work with retail partners to extend where they can reach valuable audiences through omnichannel media activation. 

To achieve these goals and create highly profitable revenue streams that strengthen partnerships with their manufacturers, Retail Media Networks (RMNs) will need to deploy sophisticated technology and a comprehensive business strategy.

Deloitte Digital and Optable have partnered to create a whitepaper that explores the new data collaboration opportunities for RMNs in the era of data privacy and cookieless advertising.

To Canadians, La Presse is a household name, having long been considered the “newspaper of record” in Canada. However, to the media & advertising ecosystem the newspaper, originally founded in 1884, was not the first name you think of when discussing digitally innovative media companies.

Learn how La Presse brought major innovation to their advertising sales business and partnered with Optable to build a safe & secure solution that allowed them to harness the full power of their data and grow advertising revenues.

Data collaboration technologies, like data clean rooms, has become a hot topic among media owners. As a potential solution to the profound changes driven by evolving regulatory environments, data fragmentation, and shifts from major tech companies, these solutions offer a glimmer of hope. However, like any new technology, the landscape is riddled with complexity, incomplete solutions, and uncertain business value.

To help major media owners and publishers navigate this intricate terrain, we have curated a comprehensive whitepaper. It delves into key challenges, provides insights on the landscape, outlines what to seek in a solution, and even includes a handy checklist to ensure your technology investment yields a substantial return on investment (ROI).