In this second interview with the Globe and Mail, we talked to Soleil Adler, Data Optimization Manager, about the results of their campaign with VIA Rail executed in Optable's data collaboration environment.

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Read or watch the first interview with Kabil Rahaman, Head of Data Optimization, about The Globe and Mail strategy on our blog.

Hear from La Presse about their takeaways on implementing data collaboration in their strategy and operations.

Listen to valuable insights and some good humor from our speakers:
- Patrick Salois, VP, Sales and Operations, La Presse
- Geoffrey Bernard, Chief Marketing Officer, La Presse
- Bennett Crumbling, Head of Marketing, Optable (moderator)

Learn from the webinar:
- How did La Presse secure leadership buy-in and enable its transformation into a tech-heavy data business?
- What is the process behind La Presse's new advertising products and what is the role of team collaboration?
- What strategies did La Presse employ to build strong readership trust with 70% authenticated readers and to enable effective advertising targeting?
- How partnering with Optable has shaped La Presse's data strategy and tech stack optimization?
- How has La Presse’s revenue evolved from leveraging data collaboration, and by how much?

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While external data signals are dwindling, data collaboration and Clean Room technology have become pivotal for maximizing monetization strategies. To gain insights into the transformative approach for publishers, we spoke with The Globe and Mail’s commercial data optimization team. They shared their journey and strategies, leveraging collaboration around customer data. 

In the first part of our interview, Kabil Rahaman, the Head of Data Optimization, explains how data collaboration is integrated into their strategy.

You can also read the interview on our blog.

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ID5’s CEO and Co-Founder, Mathieu Roche spoke with Vlad Stesin, Co-founder and Chief Strategy Officer at Optable, Software-as-a-Service (SaaS) data management and collaboration platform. Together they answer a critical question: are alternative IDs and data clean rooms friends or foes?

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Our client, Québecor, has leveraged data collaboration to achieve remarkable success in digital advertising. Ioana Tirtirau, our Director of Customer Success, sat down with Sasha Audet, Audience and Programmatic Solutions Supervisor of Québecor, to discuss their journey in digital advertising, how they leverage data collaborations with partners to grow their advertising business, and their plans for TV ads.

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You can also read the interview on our blog.

The entire advertising industry gathers in Cannes so that the brightest minds in our field can address some of our biggest challenges. As such, our CSO and co-founder, Vlad Stesin, joined our partner ID5 to unpack those major topics!

Watch this brief interview and find out:

• What poses the main problem for the definite deprecation of cookies?
• How did Optable prepare future-proof ad infrastructure?
• Whose problem is privacy?
• Which channels are the most concerned by privacy breaches?
• Finally, what rules does Vlad follow while at Cannes Lions?

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Rob Beeler, host of Beeler.Tech's podcast First Impressions, sits down with our co-founder and CPO Bosko Milekic to discuss how clean rooms have evolved from a piece of tech to an entire data collaboration strategy. The conversation also involves an in-depth demonstration of the Optable platform (2023).

PRESENTED BY OPTABLE

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The digital advertising industry is going through a major transformation. At the forefront of these changes is a better approach to creating value for publishers & advertisers while protecting consumer privacy: leveraging first-party data in the context of new possibilities offered by data clean rooms.

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Optable will speak to leading Canadian publishers to discuss how they see the data clean room approach to collaboration impacting their business and improving the way they work with their advertising partners.

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Panel participants include:

• Julie Kerr – Executive Director, Digital Ad Product & Revenue Management,  CBC & Radio-Canada
• Geneviève Roy – Directrice principale, Ventes, La Presse
• Soleil Adler – Manager, Data Optimization, The Globe & Mail

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They will cover topics such as:

• Opportunities and use-cases unlocked by data clean rooms
• The interoperability advantage
• The Canadian data collaboration ecosystem

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