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While external data signals are dwindling, data collaboration and Clean Room technology have become pivotal for maximizing monetization strategies. To gain insights into the transformative approach for publishers, we spoke with The Globe and Mail’s commercial data optimization team. They shared their journey and strategies, leveraging collaboration around customer data.
In the first part of our interview, Kabil Rahaman, the Head of Data Optimization, explains how data collaboration is integrated into their strategy.
You can also read the interview on our blog.
Read more about how Optable can activate your first party data strategy
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Blog
Introducing Optable Insights: Powering Smarter Audience Strategies for Publishers
For publishers and media companies, understanding your audience is everything. That’s why we’re excited to introduce Optable Insights, a new suite of tools designed to provide real-time visibility into your ID Graph and audience relationships.
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