The recap of Scott Messer's presentation at the Optable Publisher Summit: Modern Data Stack held in NYC at the IAB Tech Lab on November 20th, 2024.

Learn how transparent ID Bridging solutions can help publishers increase ad yields by maximizing addressability and optimizing ad performance through first and second-party data integration.

Data collaboration technologies, like data clean rooms, has become a hot topic among media owners.

In a changing digital landscape where third-party cookies are fading, Optable, The Globe and Mail, VIA Rail, and Touché! worked together to improve digital advertising through privacy-safe data collaboration.

To Canadians, La Presse is a household name, having long been considered the “newspaper of record” in Canada.