Optable and ID5 help publishers solve major challenges in addressable advertising.
Combining Optable's data management and collaboration platform with ID5's identity infrastructure, Mediavine can now build and activate unique, valuable audiences at unmatched scale in both programmatic and direct channels. These partnerships not only help us maintain a privacy-first approach, but enable innovative new ways to collaborate with our partners, ultimately driving revenue growth through enhanced audience identification and targeting capabilities.
Charlie Morris
VP of Commercial Data Strategy at Mediavine
Build and activate audiences on top of ID5 identity infrastructure
Existing customers of ID5 can use Optable’s DMP to build and activate audiences with no leakage through programmatic channels. Audiences can also seamlessly be imported to your ad server for streamlined activation.
Grow addressability by using the ID5 ID as a path to hard-to-identify audiences
Using Optable’s Identity tools, customers can enhance their graph using ID5 IDs which allows them to identify audiences in cookieless environments like Safari or increase addressability across domains or devices.
Build audiences with your partners using the ID5 ID
Highly valuable audiences can be created when advertisers and publishers use data clean rooms to collaborate. Customers who are both utilizing ID5’s identity infrastructure can now collaborate using their IDs within Optable’s data collaboration solution.
For customers who are working with either Optable or ID5, please fill out our form to learn more about our partnership.
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