Audience Intelligence & Activation
A 360 degree view of your audience.
Solve data scarcity issues by combining & segmenting all of your data across both anonymous and identified traffic. Optable's event-level data collection and audience building means powerful insights and effortless data activation regardless of how much you know about your audience.
Our first-party data is already incredibly important to the success of our advertising offerings, and will only become more so going forward, so it’s imperative we activate it in a way that preserves the privacy of our readers while allowing us to continue providing value to our advertising partners.
Optable empowers Raptive with ID Bridging. It is an important capability in our toolset, as identifiers are less accessible across our ecosystem. As a true SaaS provider, Optable gives us the controls we need across various sources of identity and transparently helps us test and optimize our addressability in cookieless environments. Working with Optable has helped us to scale and refine this practice across our large network of sites.”
We have undergone significant changes in the past few years, with a focus on building around our data warehouse. One of the main reasons The Globe and Mail chose Optable as a partner is because the integration process was relatively easy. Leveraging Optable's connection to our data warehouse made it a no-brainer for us to develop that capability.”
Our primary objective is to provide brands and agencies with deep insights into their audiences through Qubecor’s data. We've worked diligently with Optable to map all our data. After years of hard work collaborating with Optable and our teams, we made our gateway to accessible and comprehensive data, enabling us to offer these valuable insights.”
Learn how Optable helps you unlock the full potential of your data.
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