Our client, Québecor, has leveraged data collaboration to achieve remarkable success in digital advertising. Ioana Tirtirau, our Director of Customer Success, sat down with Sasha Audet, Audience and Programmatic Solutions Supervisor of Québecor, to discuss their journey in digital advertising, how they leverage data collaborations with partners to grow their advertising business, and their plans for TV ads.

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You can also read the interview on our blog.