Our client, Québecor, has leveraged data collaboration to achieve remarkable success in digital advertising. Ioana Tirtirau, our Director of Customer Success, sat down with Sasha Audet, Audience and Programmatic Solutions Supervisor of Québecor, to discuss their journey in digital advertising, how they leverage data collaborations with partners to grow their advertising business, and their plans for TV ads.
Read more about how Optable can activate your first party data strategy
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Blog
Introducing Optable Insights: Powering Smarter Audience Strategies for Publishers
For publishers and media companies, understanding your audience is everything. That’s why we’re excited to introduce Optable Insights, a new suite of tools designed to provide real-time visibility into your ID Graph and audience relationships.
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