Customer Success Story
Maximizing First-Party Data Value in Collaboration between The Globe and Mail and VIA Rail through Optable Clean Room Technologies

In a changing digital landscape where third-party cookies are fading, Optable, The Globe and Mail, VIA Rail, and Touché! worked together to improve digital advertising through privacy-safe data collaboration. Using Optable’s data collaboration technology, the partnership achieved measurable results in audience targeting, campaign efficiency, and VIA’s ticket sales attribution, establishing a new benchmark for advertising that is planned, activated, and measured via data clean rooms. Download our case study to discover the success story of this collaboration.