‍November 12, 2024 – In a world where brands are losing signals from cookie deprecation to increasing privacy laws - highly awarded Dentsu Canada announces partnership with industry leading Optable.

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Walter Flaat, Chief Product Officer, Dentsu Canada: “Working with an industry leader like Optable is a dream come true. Their shared innovative spirit has already resulted in a new solution we’ve begun testing with dentsu clients. This solution is bespoke and custom to our clients’ existing profiles, connecting their IDs and partner IDs to deliver addressable audiences and most importantly locally relevant insights. The results thus far have been incredible, and we cannot wait to continue to innovate and impact our client’s business.”

A recent and important output of this partnership is Merkury, an open, interoperable enterprise identify and data platform which allows for ID ownership, orchestration of total experience, superior site identity, martech and real-time ID and data portability and media connections to any platform. Merkury leverages decades of dentsu’s investment in understanding Canadians better than anyone else while enabling a shared language of consumer understanding into the local marketing ecosystem and is powered by Optable clean room capabilities avoiding agency lock-in stipulations.

“For brands, navigating this modern-day media ecosystem can be challenging, said Vlad Stesin, Co-founder & Chief Strategy Officer, Optable, “so working with an innovative partner, like dentsu, and with a team that truly understands client’s business problems and media pain points were critical in developing an easy-to-use solution that delivers results. Together, we are able to help brands to gain deep insights about their customers and prospects in a way that is both actionable and secure.”

Read more about the product offering on the dentsu website here.

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The press release is orginally published on the detnsu website here.

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About dentsu

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more: www.dentsu.com

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About Optable

Optable is a data management, data activation & data collaboration solution designed for the advertising ecosystem in the age of privacy. Optable makes it easy for advertisers and publishers to use their audience data to plan, activate and measure advertising campaigns while protecting personal data. Designed for the business user, Optable eliminates friction in campaign workflows by allowing any partner to manage, share, analyze, and activate data within one integrated and interoperable cloud application. Optable customers reduce technology costs, increase operational and marketing efficiency, and grow revenue.

For more information, please visit: https://optable.co/