January 16, 2025 (TORONTO, ON) - SJC Media, home to Canada’s most iconic media brands including Toronto Life, Maclean’s, FASHION and Chatelaine, today launched SJC Audience+, an advertising platform developed in partnership with Optable, a data activation and collaboration solution for the advertising ecosystem in the age of privacy. 

“Leveraging SJC’s first-party data, Audience+ is able to deliver precise targeting, contextual alignment, superior performance and faster reporting to help our advertising partners create more efficient and effective campaigns,” says Cameron Williamson, VP of Client Solutions for SJC Media. “Through Audience+, advertisers can target broad cross-brand audiences to specific niche groups, achieving higher engagement rates and maximizing their ROI.”

The platform offers two powerful capabilities:

1. Custom Audience Segments:
‍Advertisers gain privileged access to millions of engaged Canadians and can align their brand objectives with any of our custom cross-brand audiences, including:

• Arts & Culture
• Food & Drink
• Fashion & Style
• Health & Lifestyle
• Business & Finance
• Home & Garden
• Real Estate

2. Direct Data Collaboration:
‍Through Optable's secure data clean room technology, advertisers can safely compare their customer data with SJC Media's audience insights, enabling more targeted and effective campaigns while protecting consumer privacy.

"SJC Audience+ sets a new benchmark for data-driven advertising," said Vlad Stesin, Co-Founder & Chief Strategy Officer Optable. "Our clean room technology was designed to meet the industry’s growing demand for privacy-first solutions, and we’re proud to partner with SJC Media to bring this innovative platform to advertisers across Canada."

Data collaboration works in three simple steps:

• Plan: Start at no cost by safely matching your ideal audiences in order to identify them across our premium readership.
• Activate: Reach these valuable consumers and use audience modeling capabilities to find more like them across our trusted brands.
• Measure: Gain insights to track results and improve campaign performance over time.

SJC Audience+ reflects SJC Media’s commitment to evolving privacy standards in digital advertising, especially with the phaseout of third-party cookies. To strengthen its ability to provide advertisers with trusted solutions in a rapidly changing landscape, SJC Media first announced its partnership with Optable in February 2024.

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For more information or to schedule a demo, please contact:

Cameron Williamson

VP, Client Solutions

cameron.williamson@stjoseph.com 

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About SJC Media‍

SJC Media is home to the most iconic portfolio of Canadian media brands, reaching millions of readers nationwide through storytelling and commentary in a broad range of categories. Marquee brands include Canadian Business, Chatelaine (English and French), FASHION, HELLO! Canada, Maclean’s, Today’s Parent, Toronto Life, and the newly launched 3 magazine. SJC Media is a division of SJC, a dynamic full-service media and marketing company founded in 1956. Through full-production content and creative studios, advertising technology, print infrastructure and distinct media brands, SJC partners with clients across North America to meet their ever-evolving marketing needs. Visit stjoseph.com.

About Optable

Optable is an identity management and data collaboration solution designed for the advertising ecosystem in the age of privacy. Optable makes it easy for media owners, publishers, and platforms to harness the power of their first-party data by building a comprehensive identity strategy, enriching their audiences with leading data sets, and activating audiences through purpose-built integrations. Optable simplifies difficult data management challenges so that customers can build identity graphs quickly, reduce their overall technology costs, and grow revenue through multiple monetization strategies.For more information, please visit: www.optable.com.

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Media Contacts: 

SJC

Marta Tsimicalis

‍marta.tsimicalis@stjoseph.com 

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Optable

Michael Vaughan

813-210-1706 or mvaughan@kcsa.com

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