solutions
Is your advertising business ready?
Audience addressability is evaporating, cookies are going away and the entire ad tech ecosystem is undergoing massive change. Learn how companies are using Optable to future proof their business.
Get bigger commitments from your advertising partners using direct data collaboration.
Execute data-driven planning directly with your advertisers using built data clean rooms - regardless of where their data lives and without relying on a 3rd party data spine.
Your DMP isn’t cutting it anymore and a CDP can't do the job
Audience addressability is declining and relying on a single identity spine puts your revenue potential at risk - take control of your future through a comprehensive & easy-to-use data management stack.
Turn insights into activations and win more campaign dollars.
Flexible data orchestration & audience management tools means you can efficiently share more insights with your ad partners.
Faster & more transparent reporting means increased advertiser trust.
Unify your events across ad systems and customer purchase data seamlessly to deliver transparent reporting and measurement insights.
Simple onboarding & activation
Onboard your enterprise audience dataset & use robust identity resolution & audience management capabilities to scale your operations. Move from audience planning to campaign execution effortlessly by activating across the entire ad ecosystem.
Safely & securely interact with your partners data
Leverage your brand partners data to glean impactful insights and reach important audiences while reducing client concerns and respecting user privacy.
Our first-party data is already incredibly important to the success of our advertising offerings, and will only become more so going forward, so it’s imperative we activate it in a way that preserves the privacy of our readers while allowing us to continue providing value to our advertising partners.
Optable empowers Raptive with ID Bridging. It is an important capability in our toolset, as identifiers are less accessible across our ecosystem. As a true SaaS provider, Optable gives us the controls we need across various sources of identity and transparently helps us test and optimize our addressability in cookieless environments. Working with Optable has helped us to scale and refine this practice across our large network of sites.”
We have undergone significant changes in the past few years, with a focus on building around our data warehouse. One of the main reasons The Globe and Mail chose Optable as a partner is because the integration process was relatively easy. Leveraging Optable's connection to our data warehouse made it a no-brainer for us to develop that capability.”
Our primary objective is to provide brands and agencies with deep insights into their audiences through Qubecor’s data. We've worked diligently with Optable to map all our data. After years of hard work collaborating with Optable and our teams, we made our gateway to accessible and comprehensive data, enabling us to offer these valuable insights.”
Learn how Optable helps you unlock the full potential of your data.
Blog
Introducing Optable Insights: Powering Smarter Audience Strategies for Publishers
For publishers and media companies, understanding your audience is everything. That’s why we’re excited to introduce Optable Insights, a new suite of tools designed to provide real-time visibility into your ID Graph and audience relationships.
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