“Our first-party data is already incredibly important to the success of our advertising offerings, and will only become more so going forward, so it’s imperative we activate it in a way that preserves the privacy of our readers while allowing us to continue providing value to our advertising partners. Not only does Optable allow us to activate our data in the most safe and effective way, but also enables our advertisers to leverage their own first party data sets in advertising campaigns with us.”
Learn how Optable helps you unlock the full potential of your data.
Optable Joins Prebid.org: Driving Innovation in a Rapidly Changing Advertising Landscape
We are officially joining Prebid.org, aligning ourselves with an organization revered for propelling significant initiatives in the media and advertising industry.