It’s no secret that the publishing industry is under great pressure, however, this pressure is also creating innovation. Rob & Vlad will highlight key trends they're seeing in the industry and success stories that are beginning to emerge as repeatable, scalable ways for publishers to grow their ad revenue in the future.

As first party data becomes king publishers and media owners of all shapes and sizes are investing in ways to manage their audience identity data. The challenge is that there is never a one-size-fits-all-approach. Hearst will detail how they think about their own strategy and how partnerships with TransUnion and Optable play a key role in their success.

The practices in digital advertising are undergoing rapid transformation. Optimizing ad experiences is a crucial part of this change but doing so effectively goes beyond the creative. Publishers must look at the data, platforms, and partners that are impacting the monetization of their advertising inventory. Concepts like ad load management, identifier efficacy, and audience activation channels are key concepts. Sincera has the industry-leading purview into this data and will use that insight to educate the audience and give tangible insights.

Programmatic management used to consist of placing a tag on a website and receiving a paycheck. Today, publishers are navigating a complex and fragmented ecosystem. A key area of complexity and opportunity is identity. Learn how Mediavine is partnering with companies like Optable & ID5 to grow revenue through ID bridging and hear from the IAB about key considerations and processes to make sure these strategies are viable for the long term.

Publishers who support their business with ad revenue have a difficult task. They need to be able to present relevant advertising to their audiences so as to not disrupt their experience while also meeting the needs of their advertising partners. Given the changes in how data can be leveraged, the way to balance those dynamics is undergoing rapid evolution. Leading expert in monetization, Scott Messer, will deconstruct and answer key questions facing every publisher including:

• How to navigate consent management within campaign targeting?
• What are the foundations needed for pre-sales analytics and research?
• What role can data clean rooms play in my monetization?
• Is curation an easy-button for revenue and what do I need to be aware of?

As with any period of technological disruption, innovative solutions often come in the form of completely new, and sometimes open-source, approaches to existing market problems. For ad tech, the way that audiences are monetized is changing dramatically in an age of personal privacy. Optable's CPO, Bosko Milekic, will walk you through key trends emerging across publisher's data stacks. As he takes you through Optable's roadmap, understand how data activation is changing and why interoperability is one of the most important concepts for publishers & media owners to focus on with their data strategy.

• ID Bridging & Enrichment
• Unified Identity & Audience Intelligence
• Audience Syndication & Curation Management
• Audience Enrichment
• Browser-Based Audience Activation
• Application-Based Clean Rooms
• PAIR Interoperability