We are thrilled to announce the launch of Optable's latest innovation — the ID Switchboard! Specifically designed for media publishers, ad inventory teams, ad yield teams, and programmatic advertising professionals, ID Switchboard is set to transform the way you manage and optimize your ad inventory. The ID Switchboard automates the creation of PII based EIDs with a real-time & server-side solution.

Key Features

1. Seamless Interface for Integrations

Integrate and manage a growing number of programmatic demand partner IDs across your ad inventory with just a few clicks. Current demand partners include:

• Unified ID 2.0
• Criteo Encrypted HEM 
• Yahoo Connect ID
• Loblaw Media Private ID

Near term ID partners include:

• Epsilon Core ID
• Publisher PAIR ID
• LiveRamp Ramp ID

Plus, we’re continually adding more partners each quarter, and we support rapid custom integrations.

2. Real-time Resolution for Maximum Addressability

Experience real-time server-side resolution that generates and resolves IDs across your entire identity graph. This means even single or infrequent visitors are identified and linked across sites, making them addressable through programmatic channels. Low-latency resolution also means that ID activation can work in streaming environments like audio and CTV.

3. Security by Design

Our solution is built with data security at its core. The server-side resolution ensures that your audience's personal data remains protected by not allowing it to leak into a media or ad environment.

4. True SaaS Functionality

Unlike other solutions on the market, ID Switchboard provides publisher customers with the controls and insights needed to manage partner IDs themselves. This maximizes their ability to optimize yield and grow revenue without revenue shares.
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What Our Customers Are Saying

“Optable's new ID Switchboard has proven helpful in streamlining the management of Mediavine's ad inventory, along with supporting our continuous revenue optimization efforts across our many demand partners.”

– Charlie Morris, VP of Data Strategy at Mediavine

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Get Started Today

Don’t miss out on the opportunity to revolutionize your ad inventory management and maximize your revenue.

Start Maximizing Your Ad Revenue with ID Switchboard.

For more information, visit our website or contact our sales@optable.co today!

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