Optable uses first party and third party cookies to enhance site navigation, analyze site usage, and assist in our marketing efforts and send you personalized advertising. You can accept all cookies by clicking the "Accept" button, reject all cookies by clicking the “Deny” button or configure their use by clicking "Preference". More information in the Users & Website Privacy Policy.

Preferences
Deny
Accept
Privacy Preference Center

When you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.

Reject all
Allow all
Manage Consent Preferences by Category
Essential
Always Active

These items are required to enable basic website functionality.

Marketing

These items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.

Personalization

These items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.

Analytics

These items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.

Confirm my preferences and close
CODE
CODE
Hubspot Custom Styles
CODE
CODE
Hubspot Custom Styles
Event

Digital Pioneers: La Presse's Journey to Ad Innovation

when:
Sep 9, 2024 2:00 PM
Sep 9, 2024 2:00 PM
where:
Register
Book a meeting

Meet the Team

No items found.

Participants

Moderator
Geoffrey Bernard

Vice-President

Marketing, Data and Consumer Insight, La Presse

Moderator
Patrick Salois

Vice-President

Sales and Operations, La Presse

Moderator
Bennett Crumbling

Head of Marketing, Optable

Join us LIVE to learn about La Presse's digital transformation and learn first-hand insights on:

‍

  • How did La Presse secure leadership buy-in and enable its transformation into a tech-heavy data business?
  • What is the process behind La Presse's new advertising products and the role of team collaboration?
  • What strategies did La Presse employ to build strong readership trust with 70% authenticated readers and to enable effective advertising targeting?
  • How partnering with Optable has shaped La Presse's data strategy and tech stack optimization?
  • How has La Presse’s revenue evolved from leveraging data collaboration, and by how much?
‍
Remember to use the code OPTABLE when registering to attend the webinar for free!
Register Now

Request a meeting

It’s time to turn your
data into opportunity.

Request demo

Subscribe to our newsletter

Optable
PlatformSolutionsPartnersWho We AreCareersResponsible Disclosure
Learn
ResourcesWebinars & EventsBlogNewsroom
Explore
Request a demoContactDocsStatus
members
© Copyright 2023 Optable Technologies Inc. All Rights Reserved.
Privacy PoliciesTerms of Use