The culling of the cookie. Increasing consumer awareness. The realization that third-party data isn’t all that effective. All these factors have slowly but surely driven advertisers to implement alternative targeting solutions.

One such alternative is data clean rooms (DCRs).

The problem is that while they are a viable solution, most traditional DCRs still operate as third-party databases, meaning that users have little to no control over what is being done with their data.

The solution? A new generation of privacy-preserving data collaboration software has emerged that is able to provide advertisers with DCRs that measure and match overlaps in data - all without infringing user privacy.

But why should the industry pay attention, and what are the benefits of leveraging this new software?
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1. A purpose-limited environment for advertisers

The key here is the phrase ‘purpose-limited.’ These privacy-preserving DCRs are created with advanced cryptography that minimizes data leakage, providing a purpose-limited environment for advertisers in which to work. 

This means users have to explicitly consent to their data being used for things such as analysis, activation or measurement. 

Since these DCRs are limited to the purposes for which the users have consented, they not only give advertisers an opportunity to analyze, activate and measure data - but also to protect the privacy and sovereignty of user data. 
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2. Maximum collaboration opportunities for publishers 

Next-generation DCRs stand out for their frictionless collaboration and interoperability capabilities.

In Optable’s case, for instance, only one side of the match needs to be the company’s customer - the other partner can be from any organization, opening up much wider opportunities for collaboration.

The only thing the publisher needs to do is create an identity graph. Once this is set up, they can start collaborating with a number of different partners.

Publishers can invite these partners to join the DCR by either:

1. utilizing Optable’s open source utility to encrypt their data at source, regardless of the system it sits in - and executing a multi-party computational protocol with their own data set
2. working with other industry partners such as cloud data warehouses, to allow brands using their services to leverage the DCR without their data ever leaving the data warehouse.
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3. Adapting to everchanging consent statuses

A key stand-out for this new breed of DCRs is their ability to collect and push out data in real time.

As well as leveraging privacy-enhancing technologies, DCRs such as Optable have also built real-time programmatic workflows around these technologies. This means they are not only purpose-limited, but are also able to keep up with users’ changing consent statuses.

If, for example, a user who has consented to analytics withdraws that consent at a later stage, Optable is able to gather that information in real time and remove the user from a clean room immediately.
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4. Activating data on both the buy-side and sell-side 

By using our ‘data collaboration nodes’, we can ensure that data sets from different partners are physically decentralized from one another. This means, for instance, ensuring that data from the buy-side and sell-side is never merged, and stays inherently separate within the clean room.

Audiences can still be activated and targeted directly outside of the clean room, but none of the data is pushed into the open bitstream or connected to a third-party ID - ultimately preserving the integrity of the DCR.

This is important as it means that brands are able to activate and measure their data - on both sides of the coin - without compromising on privacy standards.
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5. Privacy-centric activation 

As well as activating data, brands can also schedule data matches with partners to look at the overlap between publisher data and advertiser data, for example. These create a matched audience over time that brands can analyze to gain useful insights into their customers, enabling them to target them more effectively.

These insights can include specific traits within a customer base that a brand or advertiser might not have known about their audience before. And this can all be done without ever pushing any of the data out of the DCR.

Our publishers, advertisers and brands can effectively send in first-party cookies (and other non-matchable first-party identifiers) that we use to produce a key value. This is then pushed directly back into Google Ad Manager or any other ad server. This allows publishers to invite advertisers into their own DCR without the data leaving its original source - all the while being able to activate campaigns and target their first-party data.

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In the age of cookieless, Optable provides customers with a powerful privacy-preserving tool that can match publishers to advertisers and activate audiences in real time. Request a demo today and see how our DCR technology can help you collaborate with ease.

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Photo by Timon Studler on Unsplash

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Far from being competitive, data clean rooms and customer data platforms are complementary. If you’re serious about maximising the value of your audience data and digital advertising, you need both.

Traditionally, when it came to managing data and building advertising audience segments, particularly for online acquisition, Data Management Platforms (DMPs) ruled the roost. But things are changing.

While DMPs mainly rely on third-party data to build audiences, increasing privacy legislation and the dismantling of third-party cookies and device identifiers mean cultivating and harnessing first-party data is now critical. And, in addition to acquisition, retention, engagement and personalisation are now key focuses as brands tackle changing customer journeys that are non-linear, fluid and fragmented.

Additionally, shifts to identity-based experiences - dealing with multiple forms of dynamic identity and recognising individuals’ myriad connected devices, emails and other identifiers - require new approaches to managing this complexity. The result is that CDPs have come to the fore.

These allow data supply chains to be connected and the data normalised, providing a centralised, real-time source of truth that enables publishers and brands to gain data sovereignty and deliver effective data strategies.
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‍Unlocking the value of data

As publishers and brands wrestle with the changes occurring in the digital advertising environment and address the loss of traditional data signals by bolstering their first-party data, simply collecting, collating, controlling, safeguarding and managing the data isn’t enough. What’s also critical is amplifying its value to deliver effective data-driven advertising and achieving this relies on partnerships.   

In a perfect world, the many CDPs available today would employ the same standards and be built on open-source software so their users could easily partner with the customers of any other CDP. But we don’t live in a perfect world, and this is where DCRs - or, to describe them more accurately, Data Collaboration Platforms (DCPs) - play a crucial role.

Today, successful advertising is only possible through direct collaboration with partners, be they publishers, brands, or agencies.

DCRs act as middleware, allowing users to facilitate secure data connections with trusted partners to capitalise on the value of data in delivering personalised advertising, while maintaining security and privacy – all without putting personally identifiable information at risk.

In this way, DCRs unleash the value of first-party data, turning it into a competitive advantage for the data owner. For advertisers, this means achieving better results from ad campaigns by activating their data and measuring success. For publishers, it means leveraging the value of their own first-party data to allow advertisers to deliver more effective advertising, without exposing it through the bidstream or identity graph.   

It’s not just about connectivity. DCRs must achieve this in a frictionless manner, so users can collaborate with any partner they choose. 

Closed systems stifle collaboration. A true DCR offers interoperability, flexibility and ease of use, utilising open-source, decentralised approaches so users can create rooms and invite parties to collaborate directly, irrespective of the platform they are using.

In a cluttered advertising ecosystem, DCRs must remove complexity and make the whole process - from inviting collaboration and data onboarding, through to activating it and measuring success - simple and quick. Essentially, they become the mechanism for leveraging the first-party data stored in a CDP.

That’s why we developed our solution: to remove barriers, facilitate easy collaboration and provide a frictionless, platform-agnostic approach to delivering the data-driven digital advertising of the future. 
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Don’t think one or the other

So when it comes to debates around CDPs vs. DCRs, it’s not a question of either/or, but both. 

As first-party data and IDs replace the old ways of doing things, CDPs are essential for managing the data complexities. However, advertising success centres on connecting this data with other partners. It’s independent DCRs, like Optable, that provide this critical frictionless collaboration environment so the data can be activated and its value realised, for the benefit of the whole industry. 

DCRs and CDPs play crucial but different roles in fixing today’s broken ecosystem and helping tie everything together. So if you think, ‘Do I really need a DCR if I have a CDP?’ - the answer is a definitive ‘Yes’.

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During lockdown, with Covid raging outside, those with the opportunity to do so turned to their gardens, treating them as sanctuaries, lavishing them with care and attention and cultivating what they could. 

And at about the same time, the ongoing eradication of public identifiers was inspiring a comparable new strategy for publishers. Edged out of the third-party-data-driven world they knew - but which had never really played to their strengths - they busied themselves creating their own walled gardens, their own content fortresses.

What have they grown? More personal data, more insights and a much deeper connection to their audiences - a connection anchored in consent. Publishers’ first-party data is private, relevant, hugely detailed and engaging, and so, like anything built with care and attention, these sanctuaries have a very real value to those they invite in.
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Your data meets mine in a data clean room

First-party publisher data is manna for brands, and especially those who have been carefully tending their own data gardens. Google has found that brands using their own first-party data for key marketing functions achieved up to 2.9X revenue uplift and 1.5X increase in cost savings.

When brands work with publishers to mix their data and build relevant segments and publisher cohorts, the effect is equally compelling: The Guardian last year reported a 65% higher than average brand lift for brands using its first-party data. Wherever you look, the effect of first-party publisher data is emphatic.

However, at every step, old habits need to be questioned. For publishers, the best way to amplify the value of that data has always been to connect it to brands, but for all the obvious reasons, that can’t happen over public programmatic pipes anymore. 

Instead, the most efficient, effective, privacy-safe way for publishers to make their private data available for analytics and activation is through a new, proper, data clean room-enabled infrastructure. 

The proportion of publisher inventory that transits through clean rooms - what we call clean room media - is growing, as brands and publishers realise in unison that their old channels are drying up and new ones are needed.
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We’ve been here before - only different

In fact, the shift is uncannily reminiscent of the old programmatic revolution - the very architecture the new privacy-conscious world is now working to replace. Just like clean room media, programmatic started small and ended up huge, as the scale of the opportunity - and the opportunity cost of ignoring it - became apparent. 

But clean room media is many leaps ahead of the old programmatic free-for-all, in that it allows publishers to easily monetize their newly available audience data in a safe, privacy-preserving way. And it gives brands bespoke data - better than anything they might have found in the old marketplace. 

So brands get what they need: more precision and performance through exclusively available audience data, while leveraging the data they’ve been carefully collecting and enriching in their own CDPs.

Publishers, meanwhile, get the reward for the deep, private, inimitable relationships they have developed with their users.

And, crucially, in this new ecosystem, consumers get more control and more privacy protection than ever before.
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Exponential growth of clean room media

One publisher that uses Optable has seen its share of clean room media increase six-fold over the past few months, and it’s expected to continue growing exponentially.

So, just because programmatic is yesterday’s technology, does not mean that the technology of tomorrow shouldn’t adopt its trajectory.

Before outstaying their welcome, third-party cookies gave us the very worthwhile expectation of openness, interoperability and ease of use - all attributes of clean room media.

In the same way, tomorrow’s data solutions need to echo the revolutionary, problem-solving qualities that made programmatic the success it was - only with the addition of privacy, exclusivity, a better deal for brands and publishers and a renegotiated consumer contract.

As clean room media continues to grow as a category, it’s exciting to see more and more publishers and brands adopt this new way of transacting.

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All around the world, the right to consumer privacy is being painstakingly tightened up through legislation. In Canada, that process takes the form of Bill C-27, a stronger, modernized legal privacy and data protection framework that governs the protection of individuals’ personal information, as well as the legitimate need of organisations to collect, use or disclose aspects of that information. And just like everywhere else, publishers, advertisers and ad platforms operating in Canada must be ready to comply.

Bill C27: Canadian privacy legislation

New privacy legislation is inevitably daunting for businesses, particularly when it limits commercially important applications of data. But there are ways to continue making effective and strategic use of data without violating consumers’ right to privacy.

The right way to collaborate on the basis of audience data is by using the data clean room approach. Data clean rooms focus on enabling collaboration between partners using audience or customer data, enabling personalization of offers and content, but with transparency and privacy controls at the heart of the user experience.

Optable is a data clean room solution that is uniquely positioned to serve Canadian customers.
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Optable data clean room platform: A made in Canada solution

• We are a private Canadian company, already fully compliant with the EU’s established GDPR laws

• Ideally for Canadian publishers and advertisers, our hosting takes place in Canada, with none of our infrastructure based in the US or elsewhere

• We don’t undertake probabilistic matching on our platform - in other words, we don’t identify users across different devices and applications

• We are ID-agnostic and do not operate a global identifier of any sort

• We fully support the consent element of the legislation, according to which organisations are generally required to obtain meaningful consent for the collection, use and disclosure of personal information 

• We offer robust data subject request support, for maximum transparency and compliance

• Our differential privacy features prevent the re-identification of individuals

• We collect first-party data in real time, using the client’s domain name. This data remains the legitimate property of the owners - Optable does not sell, rebundle or use audience and customer data in any way

• We are integrated for activation. Our platform snaps right into any client’s existing activation infrastructure using Prebid, SDA and ad server integration - no need to export data

• We create purpose-limited clean rooms that give our clients complete control of the outcome 

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Amid the upheaval of broad-based new privacy legislation, data clean rooms are a compliant oasis of data collaboration, allowing companies to plan, measure and activate campaigns securely, with full regard for privacy, transparency and regulatory compliance. So if the many positive aspects of Bill C-27 seem to come with a sting in the tail for your data practices, data clean rooms are the privacy-preserving solution.

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Photo by Jason Hafso on Unsplash

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This article was originally published on LinkedIn.

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Optable Core Values

We value diversity and inclusion and believe that the sum of different cultures, opinions and beliefs creates a stronger team that will deliver great results. A group of people with the desire to succeed. All pulling together in the same direction. Knowing that every single person has your back. With respect, trust, and the knowledge that any single one of our teammates is capable of taking the lead at the right time. With this attitude we all win. And when we don’t, we try again.  Because we learn quickly and don’t give up. 

Empathy

Showing empathy towards each other is probably the best way to get the most out of any given team. Every day brings new challenges but also new opportunities to reconsider how we see and value our colleagues. Empathy also helps us focus on listening. It forces us to reflect on our actions and words and it brings us closer together.

Trust

Building trust in our relationships is our promise. We are all about transparency in communication and actions. We are honest, we own our role, decisions, actions, and their consequences. We strive for an environment where we can rely on each other.  Trust is earned. And we never, ever make fake promises.

Innovation

Challenging one’s own thinking and having the mindset to strive for continuous improvement is what innovation means to us. We encourage curiosity, challenge assumptions, take calculated risks,  and anticipate changes. Failure is welcomed. It’s what allows us to learn and generate new ideas while enabling us to embrace changes and drive faster towards success.

Enthusiasm

Promoting excellence in the workplace is what enthusiastic employees do. It’s infectious, and an example for those around them to follow. It’s the core understanding that energy comes from energy so we recognize and reward those brave enough to smile in the face of challenge. We play to win as a team and lift everyone’s spirits to bring joy, satisfaction, and results.

Bias for Action

Taking initiative and embracing change help create a successful business. We don’t spend too much time overthinking decisions. We prefer acting on possible solutions instead of waiting for the perfect one. If it needs to get done, we identify solutions and start building. We are not perfectionists, but we work relentlessly to improve.

Why did I join Optable?

When did you first realise that GAFA (Google and Facebook, followed quickly by Amazon and Apple), had become so dominant in digital advertising that the very idea of a free and open internet was under threat? I was like a frog in increasingly tepid water, going about my mundane existence, until one day it felt like it was almost too late. 

I do believe the big tech platforms can be a force for good. Yet a world where journalism, content, commerce, entertainment, and even transportation is dominated by a small number of powerful companies starts to feel very dystopian very quickly; and while I do not believe their motives should be distrusted, I do believe their power should be checked. I'm not an advocate for government intervention in markets - I believe innovation and disruption can do the job. 

I would argue that there are three things which have enabled GAFA's dominance of the digital ads market. Centralised identity, aggregation of first-party data and a divided eco-system of brands, publishers, and intermediaries who have no choice but to conform and partner with the dominant players even if it is not in their best interest to do so. 

An open and fair digital ads market. Is, in my view, a vital component of a free and open internet. How can the supply and demand side of the digital marketing ecosystem embrace fragmentation, leverage de-centralisation and disrupt the incumbent players?  By creating a whole new paradigm based on cooperation, collaboration and mutually aligned interest.

Centralisation drove dominance for GAFA

Google, Facebook, and Amazon have built massive empires off the back of centralised identity structures on both the mobile and desktop internet. Recently, they’ve extended this to CTV and smart home devices,enabling them to aggregate more audience data than had ever been imagined possible.  Essentially, everything they see and touch becomes a valuable source of first-party data which can be used to drive outcomes for advertisers.

The ecosystem of independent publishers, media owners, agencies, and platforms are almost powerless in the face of this. Government intervention in the form of privacy legislation has inadvertently made matters worse by strengthening the centralised platforms while increasing fragmentation on the open internet and further dividing the ecosystem.

Decentralisation of identity and audience data is a force for disruption

The way to challenge dominant centralised structures is not with more centralisation. In the same way that defi is attacking the institutions of centralised finance, the digital marketing ecosystem can leverage fragmentation, encourage decentralisation, challenge the status quo, and create an entirely new paradigm for data-driven advertising. 

In order to turn decentralisation into an attack vector, independent media owners, brands, and mar-tech intermediaries must find ways to collaborate and share data which respect user privacy, preserve data sovereignty, ensure compliance, and enable activation at scale.

Introducing Optable: Decentralised Data Collaboration for the Digital Marketing EcoSystem - Built In Montreal

It's been said that we are seeing a renewed cycle of innovation in digital marketing - new platforms are emerging and new ways of working are being defined. Optable is not the first company to blaze this trail and I will offer a respectful tip of the hat to those that have been focused here ahead of us. Healthy competition and offering choice to clients will ultimately benefit the ecosystem as a whole.

Vlad Stesin, Bosko Milekic, and Yves Poire have assembled an experienced team of product designers and engineers to build Optable off the back of their experience as the founders of DSP and ad-serving platform Ad Gear, which became the foundation of Samsung’s CTV advertising business. With privacy, security, and data sovereignty at its core, Optable has been built for a connected TV world; the platform is a game changer and I could not be more excited to join the team as Chief Revenue Officer.

This week Google's announcement somehow managed to send shockwaves through the ad tech world.  In essence, they've confirmed what has been communicated between the lines for a long time: Google has no interest in helping other platforms in any way.  There is a clear path towards cutting out the competition, doing so under the promise of privacy and "greater good."

This is the greatest opportunity for adtech in a long time.

At Optable, our focus is on data connectivity for this new era in ad tech.  Our thesis is simple:

1. Privacy is now a feature in software, and that trend is not stopping
2. Legislation around personal data protection is going to continue to proliferate around the world

This is all leading to a world with more walled gardens that care deeply about their first party data, curating that data with direct consent provided by end-users.

As a result, the best way to compete with the incumbents is to work together on the basis of this data.  Prior to the erosion of global identifiers, this connectivity layer wasn't necessary. The whole ecosystem was stitched up using cookies and MAIDs.  Now, it is very much is tablestakes.

To make this collaboration easier while improving on trust issues, we are now offering new ways to connect data, ways that are anchored in security and privacy, using cryptography as an enabler.

The future is not going to lean on one identity framework that replaces global identifiers: the new ecosystem will be constructed using a patchwork of identity frameworks, operating in and around walled gardens, connecting data to each other without sacrificing users' privacy.

How exciting is that?

When we launched the company earlier this year, in the middle of a global pandemic, our thesis was fairly simple:

• As privacy becomes a feature across the board, both tech platform changes and increased regulation will make a huge impact on ad tech
  

• This will create a movement where publishers and advertisers (as well as a slew of intermediaries) will have to actively ask users to share some data on themselves and get a permission to use it
  

• The infrastructure that enabled data-driven advertising to function was built on cookies and IFAs, and it’s about to disappear
  

• As a result, this data-sharing infrastructure is moving underground where collaboration will continue, but data will be shared using secure, privacy-preserving protocols
  

This all will result in a gradual onset of confusion and chaos, but ultimately, eventually, the ecosystem will be better off. The mess created by the programmatic revolution will be replaced by less wasteful, more ethical, more secure, new ways of dealing with ads.

It starts with three core functions that have to be satisfied by a new generation of customer data management technologies:

First, we need to deal with the identity crisis, with third-party cookies and IFAs slowly crumbling. We need a way to collect data that is respectful of the user and backed by consent, yet still uses identity data at the core. Without third-party cookies and IFAs, this will lead to a translation layer: from personal profiles stored by the publisher on the user to an addressable cohort across various touch-points (open web as much as mobile, CTV and audio). In addition to using local storage for data collection, there is also an opportunity to make use of first-party cookies, just like it was in the good ol’ days.

Second, although we do ingest data from CDPs and DMPs, assembling audiences and preparing them for anonymized activation using existing ad tech infrastructure is part of the the new way of working with audience data.  This activation can happen through ad servers, ad exchanges or other content personalization technologies.

And third, we need better ways to transact based on audience data.  When it comes to advertising, the value of data is amplified when it transits between partners. Cookie and IFA-based transaction models created a lot of trust issues which actually prevented great use of this data. The new generation of data management technologies will be decentralized, where partners will run their individual instances of the platform, and use secure multiparty computation protocols to collaborate.  This is a bit complicated at first, but ultimately this layer will enable the fundamental fabric of how ads are targeted and measured.

That, in essence, is what we do.

A mere 6 months after launching the company, we are starting to roll out our product to customers. It’s quite difficult to describe what the product IS, but we feel that calling it a Data Connectivity Platform is the best way to describe the core value that we’re bringing.

Having pre-seeded the company ourselves, we are also starting a fundraising process for our seed round. Our team counts 9 people now, and we are very much excited to grow it and accelerate our growth.

Privacy is the driving force behind massive change in the advertising industry

When we decided to create Optable it was driven by what we saw as massive changes coming to the way that audience-based advertising worked. This evolution has not been understated as gigantic events such data privacy regulations, changes to how Apple’s massive ecosystem interacts with the advertising industry, and the deprecation of 3rd party cookies across the internet have all received their fair share of airtime. That said, the story is deeper than your typical tech mantra of “disruption brings opportunity.” The mission of the founders of Optable can best be described by what we commonly refer to as “privacy-safe advertising.” At a high level, that may seem oversimplified but the mission here is more than privacy. It's really about empowering media owners and their advertising partners to respect their audience and create a more sustainable, enjoyable and performant experience for all parties - and that all starts with privacy. 

Privacy is the driving force behind so many of the changes that are shaping our industry and it has been the “nail in the coffin” for one of the biggest pieces of ad tech - the legacy DMP. This is exactly why we have spent countless hours going back to the drawing board and re-architecting the DMP from the ground up so that it can support the needs of the media & advertising industry now and in the future. Today we would like to more formally introduce the Optable DMP along with our data activation solution, Optable Activate, and data clean-room solution Optable Collaborate.
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A brief history of DMPs

Data Management Platforms (or DMPs) have evolved dramatically in the last 15 years. They were initially hailed as groundbreaking technologies that could empower media owners, publishers and marketers to better leverage their own data as well as partner data for monetization, content creation and marketing. As digital advertising behemoths emerged and audience-based media buying boomed as the default method of advertising, DMPs chased the opportunities in monetization leading to most first-generation DMPs being relegated to cookie-matching and data reselling through DSP endpoints. Changes in browser-based consent and advancements in cross-device identity spawned a new-wave of DMPs that were less cookie-focused and while many first-generation DMPs were acquired by companies that also have large amounts of consumer data such as Salesforces acquisition of Krux and Nielsen's acquisition of eXelate. Meanwhile the Marketer community fully embraced CDPs as an alternative to DMPs given their greater focus on marketing automation and customer journey analysis. 
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Privacy-centric changes have accelerated and the market needs innovative solutions

What we have seen post-pandemic is that consumer privacy demands are accelerating and the  3rd party data frameworks that fueled tons of data leakage from publishers are now becoming unacceptable from a consumer point-of-view. This is driving a massive shift in the execution of audience-based media buying back to the media owners. As we talk to our customers, we continuously hear many of those first and second generation DMPs just simply don't satisfy their needs as they aren’t built to support a new wave of innovation like data clean room collaboration, and device/browser-focused activation, and scalable real-time audience management across many sites and devices. As a result, we decided to revisit audience data management from a foundation level and re-build the architecture that the media owner and publisher community need to build sustainable revenue growth and deliver great content experience to their audiences.
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Optable is focused on building modern audience data management architecture

Over the last couple years we have worked with many of our customers and prospects to comprehensively map out their cross-organizational requirements as it relates to audience data management. Today, we are focused on building future-proof solutions to monetization but long-term we know the DMP is a central brain for many media owners and publishers and are architecting a solution that can also build a better content experience and solve major marketing challenges. In order to guide our work, we have created 4 principles that shape our DMP:

1. We need to integrate privacy by design - Privacy is the number one force changing our ecosystem and therefore with every capability we develop we are focused on using not only best-in-class privacy technologies but also customizable privacy & data governance controls depending on an organizations need.

2. We need identity solutions that are fully flexible and ecosystem compatible - With a rapidly shifting landscape in audience identity we have focused on developing a platform that can integrate, normalize and orchestrate across both all of your own data sources as well as industry frameworks and 3rd parties. 

3. We need to rethink data activation - This goes beyond just campaign activation to data activation broadly. This means out-of-the-box solutions for data clean room collaboration and seamless integration with all of the right advertising platforms.

4. We need solutions that can scale with a publisher's current resources - Very few media companies have the resources and capabilities to build and maintain data management solutions themselves. We are focused on building for the business user and are shaping both our technology and commercial model so that it can deliver value that is in line with our customers goals and operations.
5. Add something about commercial dynamics 

Our goal is to deliver long term value to our customers and help provide them with a platform for which they can create scalable growth in their businesses. If you are a media owner or publisher and are looking to update or evolve your data strategy - we would love to speak with you!

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