Optable Joins Prebid.org: Driving Innovation in a Rapidly Changing Advertising Landscape

We are thrilled to announce a pivotal moment in our journey at Optable. We are officially joining Prebid.org, aligning ourselves with an organization revered for propelling significant initiatives in the media and advertising industry. Privacy continues to bring major change to our industry and organizations like Prebid.org are on the forefront of pioneering new methods of privacy-safe advertising.

Prebid.org has been instrumental in setting the bar high for open-source advertising technology, ensuring transparency, and fostering an environment ripe for innovation. By joining Prebid.org, Optable is not just participating in these important initiatives; we are doubling down on our commitment to innovation and the development of cutting-edge solutions that address the evolving needs of advertisers and publishers alike.

Our collaboration with Prebid.org affirms our dedication to enhancing the ecosystem for everyone in the media and advertising industry. We are set to contribute to and benefit from Prebid.org's diverse initiatives, aiming to push the boundaries of what's possible in advertising technology as our landscape undergoes massive changes.

Bosko Milekic, our Chief Product Officer, expressed his enthusiasm about this new chapter, stating, "Joining Prebid.org is a significant milestone for Optable. It underscores our dedication to advancing the advertising industry through innovation and collaboration. We are eager to contribute to Prebid.org's initiatives and work together towards a future where technology creates more value and opportunities for advertisers and publishers. This is a step forward in our mission to make the digital ecosystem more efficient, transparent, and equitable."

We are excited to embark on this new journey with Prebid.org and to contribute to shaping the future of the advertising industry. Through this partnership, we reinforce our ongoing commitment to innovation, collaboration, and driving the industry forward. Stay tuned as we set the stage for groundbreaking advancements in the world of advertising.

‍